The Beginning

Begin, be bold, and venture to be wise.
— Horace

The inception of The Magma Lab took me by surprise. I was expecting to find a "real job" and work at a handful of "real companies" before trying to make it on my own. But then I kept hearing the same message, like it was stalking me: "You can do it... if you get out of your own way." Everyone starts somewhere; one only needs to be willing to show up. Alas, being a beginner can suck. I remember my high school and college freshman years... Eww.

To counteract the awkwardness, I will log the development of this business on this blog. I will share information, lessons, stories, and anything that could be of use to people interested in business, advertising, marketing, copywriting, and the like. As a woman entrepreneur, as a writer, as a curious learner, as a beginner, here's to showing up and sharing stories that aspire to be both educational and entertaining.


'Ello 'Orace!

'Ello 'Orace!

Monica Guzman

I'm a freelance writer and content consultant. After graduating from Northwestern University in 2011 with a degree in creative non-fiction writing, I created The Magma Lab in order to share my skills and talents with the world. In my spare time I like to read, play board games, and take long walks.