Delicious, Ugly Meatloaf: Why Quality Writing <3 Quality Design

Good writing paired with bad design is like ugly meatloaf.

Most people wouldn't feel inclined to eat it, and the people who would eat it probably wouldn't Instagram it because their followers might lose their appetite. That would be a shame if you spent good money or time on your meatloaf.

 Delicious, ugly meatloaf.

Delicious, ugly meatloaf.

Or maybe not that much money. If I could have treated myself to a creamy chai latte, I would be a little upset if my investment was thwarted by ugliness.

Things that help your audience read your writing:

  • bullet points & lists
  • good typographical choices
  • hi-res, pretty images
  • white space
  • concision

If you're writing blocks of text, it's a good idea to break the blocks up with headings or white space so that skimmers can get the gist. White space is breathing room, and headings can serve as Cliff notes. Just don't over-do it.

Consider the following examples:


Example 1:

Nutcrackers are weird.

It would appear that we perceived our gods to be angry. They might notice that these figures were primarily used during winter. Nut remains would be found with them.

If aliens were to find the remains of our current civilization, they would discover small, idol-like figures in many households.

It would seem as if we believed that nut sacrifices catalyzed the transition to the next season.

 

Example 2:

 Our gods seem angry.

Our gods seem angry.

Nutcrackers are weird.

If aliens were to find the remains of our current civilization, they would discover small, idol-like figures in many households.

They might notice that these figures were primarily used during winter. Nut remains would be found with them.

It would appear as if we believed that nut sacrifices catalyzed the transition to the next season.


See? Isn't Example 2 easier on the eyes and mind? I not only hope that you now appreciate the importance of mindful design, but also the truth about nutcrackers. They are scary. Like clowns.

Monica Guzman

Chicago, IL, USA

I'm a freelance writer and content consultant. After graduating from Northwestern University in 2011 with a degree in creative non-fiction writing, I created The Magma Lab in order to share my skills and talents with the world. In my spare time I like to read, play board games, and take long walks.