Hello, my name is Monica.
Welcome to my humble internet abode. I'm so glad you've made it here. Here's an interview with myself:
MG: So, Monica, how did you get started?
MG: I began my freelance career as a copywriter since writing has always been my thang, but then clients needed design help, so I learned graphic design. I was happy to put my aesthetic taste to good use. Then I realized that my copywriting and designs wouldn't serve my clients fully without good marketing strategies, so I read a bunch of books about marketing and coached my clients while building their products. But then, with more experience, I noticed my clients were struggling with something deeper than marketing strategy; many lacked clarity regarding their vision, mission, and goals.
MG: That would make your title... what exactly?
When I started helping my clients on a strategic level, I began identifying as a branding and marketing consultant. The work became less about drafts of web copy and wireframes; I was asking questions and building strategies from the ground up with my clients. Now I think of myself as a general creative strategist/visionary for hire. I know how to align goals with creative processes and measurable strategies.
MG: Is that your mission statement? To align goals with process and strategy?
MG: I'd say that's my method. My mission is to keep people who are doing good work focused on their work rather than fussing over stuff they're less well suited to do. Branding and strategy are skills that come easy to me, and I want to share that with good people. I tend to believe that if we all focused on doing the stuff we like to do and are good at doing, the world would be a better place.
MG: What's your end goal?
MG: I know that I'm happiest when I'm using my whole brain--the creative parts and the critical thinking parts--and giving myself the freedom to generate new ideas. I have a vibrant imagination—even when I sleep!—so it's important to me that I keep my skills and ambition sharp in order to see my ideas through.
MG: Want to share one of those ideas?
MG: Sure! I love the variety of punctuation we have at our disposal, but a lot of people use punctuation incorrectly. I have an idea for a website or app that makes punctuation fun and approachable through visual art and literature. Imagine Emily Dickinson building little bridges using planks of m-dashes. I'd call the project WhatThePunc.
MG: That sounds weird and cool! Thanks for chatting with me.
MG: It's been my pleasure.
I've always loved exploring ideas and stretching my imagination. As Stephen King once declared about writing:
"We've engaged in an act of telepathy. No mythy-mountain shit; real telepathy."
That's why I graduated from Northwestern University in 2011 with a concentration in creative nonfiction writing. That's why I forged my own path as a freelance consultant and legitimized the skills I learned with an MBA. I wanna be a wizard instead of a muggle, and The Magma Lab lets me make magic.
So, once again, I welcome you to the lab. Abracadabra.